Dustin Humphrey for Insight51
“Insight has launched an impressive art installation series entitled Dopamine, from setting up underwater art installations with surf actions shots in Bali and having re-created famous skate spots in the middle of the Balinese jungle.
The surf installation was inspired by Beatnick;, Steve Gorrow embarked on a journey beneath the sea to explore the depths of the mind and creativity. Along with the help of his brother, Steve shipped out to Bali to take on the massive feat of building above and beneath the sea to give birth to the latest Insight surf spectacle, and that is Dopamine. Not one to cut corners on creativity, Steve combined upside down bedrooms, naked girls on motor bikes and underwater shanty towns with the amazing skill of the Insight surf team (surfnics) and the photographic talents of Dustin Humphrey to create an array of split double world madness. Welcome to Insight’s latest surf campaign featuring surfers Kai Otton, Luke Stedman, Warren Smith, Jared Mell, Made Lana,Jason Apparicio & The Jamaican Surf Team.”
These images are nothing short of spectacular, for a surf and skate label, they have really brought their marketing/advertising to the next level. Admittedly It doesnt really make me want to surf or buy clothing, but it does make me want to ride a motorcycle underwater.