Nike Mexican Flavours

Nike opened the very first Nike Sportswear store for the Americas in Mexico City last week. You’ll find it in La Condesa, once a bohemian magnet that drew Kerouac, Burroughs and co, now an trendy slightly upscale hive of cool restaurants and boutiques. Okay, so by Mexican standards it’s fucking upscale, but for non-mexicans think a Williamsburg-ish, Darlinghurst-esque type of suburb.

In true Nike fashion, they got together a bunch of talented artists to promote this auspicious event. Each artist was asked to get inspired by Mexican culture and put together some posters as well as a live art installation for the store. The list of peeps involved is Jason Maloney, Joe Ledbetter, Jesse Reno, Bigfoot, Carlos Ramos, Tixinda, Yurievi (Popwhore,) and 123Klan.

You can see most of the work over here at Juxtapoz or check some of the work 123Klan did after the jump, as well as some shots of the store itself.

via Behance

Not your usual look for a Nike store exterior, but very La Condesa:

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