Vitamin Water does experiential marketing

London based creative agency exposure (lower case please, we’re creative) have done some nice work for Vitamin Water with their concept store.

A brand awareness project, the shop lets customers come in and sample the Vitamin Water range. Positioned in a supposedly trendy/media dominated part of London (hel-lo Opinion Leaders!) the shop’s lighting changes 6 times an hour through the various hues Vitamin Water comes in.

The coolest part for me is not the nice look (I’m a sucker for sleek and shiny) or the bespoke furniture, but the “Thoughts Wall”. Visitors are able to write all over one side of the shop with their opinions, feedback and what not. Sort of like your facebook wall but in real life…wooooh!

But seriously, a lovely execution that would work well with the target market. Just don’t mention the horrendous amounts of sugar and dubious claims to healthiness

I wish more of these things would pop up around thedirtymexican’s fortress of solitude.

Related posts: