Competition for Moleskine
Field notes are slim memo books for those who want to “go against the grain”, to quote a superstar, and avoid the current Moleskine autocracy that is creatives and their notebooks. Featuring 48 pages of graph lined paper and boasting that all important saddle stitching, Field Notes are
Inspired by the vanishing subgenre of agricultural memo books, ornate pocket ledgers and the simple, unassuming beauty of a well-crafted grocery list.
They’ve got a real nice 50’s vibe with the typography on the covers that is continued through the advertising on the site. I’m loving the whole package.
The awesome branding should be no surprise given the companies behind it: Draplin Design Co and Coudal Partners. If you’ve never heard of these two, do yourself a favour and get some googling done. Or just go here and check out Aaron Draplin’s “America is Fucked….(Graphically at Least)” rant.
Check out some of the branding, Draplin’s rant and the cool Field Note’s branded pens and pencils after the jump or just go buy yourself a set here
America Is F*cked.......(Graphically at least) from Jess Gibson on Vimeo.