Objectified Trailer
15. Jan, 2009 
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Objectified is the latest project by Gary Hustwit, the director of the fantastic Helvetica. Objectified is a look at the world of industrial design and how it impacts our day to day lives.
“It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.”
Visit the site to read up on it more. From the trailer above it looks very similar to Helvetica visually, which, for those who haven’t seen it, is a good thing.
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